1910
CAMDEN, N.J. (WKRC/CNN Newsource) – One of the United States’
most iconic brands has changed its name.
Campbell’s Soup shareholders have officially approved a name
change for the iconic brand allowing the company to drop "Soup"
from its corporate title. The company will now be known as "The Campbell’s Company."
Leaders of the company explained that the decision reflects the
broader scope of Campbell’s offerings beyond soup.
The company said that there’s more to Campbell’s these days
than just soup, noting that soup now constitutes a smaller
portion of the company’s overall sales.
The company was started in 1869 by Joseph A. Campbell, a
fruit merchant from Bridgeton, New Jersey, and Abraham
Anderson, an icebox manufacturer from South Jersey.They
produced canned tomatoes, vegetables, jellies, soups,
condiments, and minced meats.
Joseph Albert Campbell
(1817 – 1900)
Entrance to Campbell’s headquarters in Camden, New Jersey