PORTLAND, Ore. (KATU) — A holiday staple returned to
Portland on Wednesday: Rudolph is back!

The red nose of the iconic “White Stag” sign on the west
end of the Burnside Bridge is always illuminated the day
before Thanksgiving.

The Rose City tradition started back in 1959 as a gift when
“Elizabeth Blair Hirsch suggested it and her husband Harold
S. Hirsch made it happen, adorning the sign for his sportswear
company White Stag,” the city said.

In the 1940s, the sign used to be an ad for "white satin sugar."
It didn’t have the deer logo. Then, the building housed the
"white stag" sportswear company (below).

The sign was named a historic landmark in the 70s. In the 90s
the letter was changed to say "Made in Oregon, Old Town" as
we know it today.

The University of Oregon started leasing space in
the building in 2006 and bought the block in 2015.

Beginning as a radio show in the early 1950s, Mr. Moon
became one of the most popular kid shows in Portland,
Oregon.
     
Mr. Moon debuted on November 16, 1953 one month
after KOIN TV went on the air, and just over a year
after television came to Portland. The show aired
until 1958.

Wearing the Mr. Moon mask was radio disc
jockey Ed Leahy (1924 – 1989).

Mr. Moon with his puppet cast including Mrs. Cow, Kitty,
Sam and Harry the Heron.

Based on outcry from parents who bought into what may have
started as an idle rumor, the FBI launched a formal investigation
in 1964 into the supposedly pornographic lyrics of the song
“Louie, Louie.”

The tune that would go on to become one of the most-covered
songs in rock-and-roll history.

The control room of SW Portland’s Northwestern Inc.
Motion Pictures and Recording, where The Kingsmen’s legendary “Louie Louie” was recorded.

Dome observation car at the rear of Union Pacific’s City of Portland passenger train was added in 1955.    
   
The City of Portland was a named passenger train on the Union
Pacific Railroad between Chicago, Illinois, and Portland, Oregon.

The first trip for the train left Portland on June 6, 1935.

The Silver Dome was the first modern dome.

New System Laundry with fleet and employees 1001 NE
Flanders St. (City of Portland photo)