Television and movie actor William Talman, best known for playing
Los Angeles District Attorney Hamilton Burger in the CBS television
series Perry Mason (Sept. 21, 1957 – May 22, 1966).

Talman is also known for being the first actor in Hollywood to film an
antismoking public service announcement for the American Cancer
Society. A lifelong heavy smoker, he was diagnosed with lung cancer,
and knew he was dying when he filmed the commercial.

The short film began with the words: “Before I die, I want to do what I can
to leave a world free of cancer for my six children. Talman requested that
the commercial not be aired until after his death.

William Talman as seen in a 1957 episode of Perry Mason.

Smokey Bear is an campaign and advertising icon created by the  
U.S.Forest Service with artist Albert Staehle (below). In the Wildfire
Prevention Campaign, which is the longest-running public service 
announcement (PSA) campaign in United States history.

Albert Staehle  (1899 – 1974)

James Maitland Stewart  (May 20, 1908 – July 2, 1997)