The Oregon State Fire Marshal is calling on a new mascot to help prevent
wildfires.

Wednesday, the Oregon State Fire Marshal tweeted out graphics featuring
Bigfoot and encouraging safe fire practices.

A campaign featuring Smokey and the slogan "Smokey Says –
Care Will Prevent 9 out of 10 Forest Fires" began in 1944. His
later slogan, "Remember Only YOU Can Prevent Forest Fires"
was created in 1947 and was associated with Smokey Bear
for more than five decades. In April 2001, the message was
officially updated to "Only You Can Prevent Wildfires."

Sunbeam’s long-time mascot, Little Miss Sunbeam.

Sunbeam Bread is a franchised brand of white bread, rolls, and other baked
goods owned by the Quality Bakers of America cooperative, The bread
products are produced and distributed by regional bakeries.  

The brand and its marketing symbol of a young child was launched in 1942
and was first marketed in Philadelphia, Pennsylvania.

Illustrator Ellen Barbara Segner with a Miss Sunbeam model,
six-year-old Donna Kay Ericksen of Champaign, IL.

In 1942, illustrator Ellen Segner (above) was commissioned by the Quality
Bakers of America to create a marketing symbol of a young child. Over six
months she submitted hundreds of sketches before coming across the girl
who would become the first Miss Sunbeam in Southern Indiana. The image
of the holiday Little Miss Sunbeam first appeared on a billboard in the 1950s.

1960s