On November 3, 1911, Swiss race car driver and automotive engineer Louis
Chevrolet co-founded the Chevrolet Motor Company in Detroit with ousted
General Motors founder William C. Durant and several investment partners.

Louis-Joseph "Louis" Chevrolet
(December 25, 1878 – June 6, 1941)

William Crapo "Billy" Durant
(December 8, 1861 – March 18, 1947)

The first Chevrolet "Classic Six", in 1911 in front of the Chevrolet
Motor Car Company factory in Detroit.