The Oregon State Fire Marshal is calling on a new mascot to help prevent
wildfires.

Wednesday, the Oregon State Fire Marshal tweeted out graphics featuring
Bigfoot and encouraging safe fire practices.

A campaign featuring Smokey and the slogan "Smokey Says –
Care Will Prevent 9 out of 10 Forest Fires" began in 1944. His
later slogan, "Remember Only YOU Can Prevent Forest Fires"
was created in 1947 and was associated with Smokey Bear
for more than five decades. In April 2001, the message was
officially updated to "Only You Can Prevent Wildfires."