During the 1890s, publications were inserted into Joseph Pulitzer‘s
New York World and William Randolph Hearst‘s New York Journal.
Hearst had the eight-page Women’s Home Journal and the 16-page Sunday American Magazine, which later became The American
Weekly.
In November 1896, Morrill Goddard, editor of the New York Journal
from 1896 to 1937, launched Hearst’s Sunday magazine, later commenting, "Nothing is so stale as yesterday’s newspaper, but
The American Weekly may be around the house for days or weeks
and lose none of its interest.
William Randolph Hearst Sr.
(April 29, 1863 – August 14, 1951)
(From Wikipedia, the free encyclopedia)