On April 23, 1985, The Coca-Cola Company announced that it
is changing the formula of its signature soft drink for the first
time in 99 years. The short-lived, sweeter New Coke, as it was
called, debuted to a consumer backlash that pundits call the
marketing blunder of the century.

Coca-Cola, which had been the world’s bestselling soft drink,
had been facing increasing competition from rival cola Pepsi,
and the company wanted to re-energize the brand. In blind
taste tests, consumers generally preferred New Coke over
Pepsi and the original Coke.

But, consumers had a sentimental attachment to their beloved
brand and reacted very negatively to New Coke. The company
was flooded with up to 8,000 calls a day from dissatisfied
consumers and received some 40,000 complaint letters.

The soda company quickly got the message and brought back
the original formula less than three months after New Coke
launched.

On July 11, 1985, 79 days after the release of New Coke, Coke’s
original formula returned to market, rebranded as Coca-Cola
Classic. It quickly regained its status as the dominant cola.

1948 EVERSHARP PEN AD.

Eversharp is an American brand of writing implements founded
by Charles Rood Keeran (below) in 1913 and marketed by Keeran 
& Co., based in Chicago.  

The company continued until 1957 when it was acquired by
Parker Pen, which continued to use the Eversharp brand for
a time.

Charles Rood Keeran (1883 – 1948)

The 1948 film with Humphrey Bogart shown in the above ad.

Brylcreem is a British brand of hair styling products for men. The
first Brylcreem product was a hair cream created in 1928 by
County Chemicals at the Chemico Works in Bradford Street,
Birmingham, England, and is the flagship product of the brand.

The product was first advertised on television with the jingle
"Brylcreem — A Little Dab’ll Do Ya! Brylcreem is marketed in
the United States by Combe Incorporated.

A modern tube of Brylcreem.

Powel Crosley Jr.
(September 18, 1886 – March 28, 1961)

Crosley made his fortune in the automotive
parts and accessories business, before
diversifying into manufacturing other
consumer products and Crosley cars in
the 1920s and 1930s.

In 1925 his company became the largest
manufacturer of radios in the world.

Smokey Bear is a campaign and advertising icon of the U.S.
Forest Service in the Wildfire Prevention Campaign, the 
longest-running public service announcement campaign
in United States history. The Ad Council, the United States
Forest Service (USFS), and the National Association of State
Foresters (NASF), in partnership with creative agency FCB,
employ Smokey Bear to educate the public about the dangers
of unplanned human-caused wildfires.     

A campaign began in 1944 featuring Smokey and the slogan
"Smokey Says – Care Will Prevent 9 out of 10 Forest Fires".

His slogan changed to "Remember, Only YOU Can Prevent
Forest Fires" in 1947 and was associated with Smokey Bear
for more than five decades, In April 2001, the message was
officially updated to "Only You Can Prevent Wildfires."   
(From Wikipedia, the free encyclopedia)