Archive for the 'Advertising' Category
AD CAMPAIGN BEGAN ON THIS DAY IN 1944
Smokey Bear is an campaign and advertising icon created by the
U.S.Forest Service with artist Albert Staehle (below). In the Wildfire
Prevention Campaign, which is the longest-running public service
announcement (PSA) campaign in United States history.
Albert Staehle (1899 – 1974)
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LEGISLATION SIGNED ON THIS DAY IN 1970
On this day in 1970, President Richard Nixon signs legislation
officially banning cigarette ads on television and radio. Nixon,
who was an avid pipe smoker, indulging in as many as eight
bowls a day, supported the legislation at the increasing
insistence of public health advocates.
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JINGLE COMPOSER HAS DIED AT 87
Richard D. Trentlage
(FoxNews) – The man who got generations of hot dog lovers humming
along to the Oscar Mayer Wiener song has died.
According to an obituary posted online by a northern Illinois funeral home,
Richard Trentlage died on Sept. 21 at age 87.
His daughter Linda Bruun confirmed to the New York Times that the cause
of death was congestive heart failure.
Millions of Americans grew up humming along to Trentlage’s catchy tune:
“Oh, I wish I were an Oscar Mayer wiener.”
Trentlage, an advertising executive, reportedly came up with the jingle in
just an hour after learning that Oscar Mayer was in the market for a new
song to help sell its hot dogs. It debuted in the early 1960s and became
the meat company’s primary advertising jingle in over 20 English-speaking
countries around the world for half a century.
The song was retired in 2010, but has not been forgotten as plenty on
social media paid tribute to the songwriter with a post or Tweet.
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