Original television run on CBS: September 24, to May 12, 1966

Candy manufacturer Clarence Crane of Garrettsville, Ohio invented the brand in 
1912 as a "summer candy" that could withstand heat better than chocolate. The
candy’s name is derived from its similarity to the shape of life preservers used
on boats. Life Savers is currently a property of Mars, Incorporated.

1945 Magazine ad

Danish immigrant Christian Nelson, a schoolteacher and candy store owner,
began experimenting in 1921 with different ways to adhere melted chocolate
to bricks of ice cream in Onawa, Iowa. He began selling his invention under
the name "I-Scream Bars." In 1921, he filed for a patent, and secured an
agreement with local chocolate producer Russell C. Stover to mass-produce
them under the new trademarked name "Eskimo Pie", a name suggested by
Mrs.. Stover, and to create the Eskimo Pie Corporation. After the patent 
was issued on January 24, 1922, Nelson franchised the product, allowing
ice cream manufacturers to produce them under that name.

Christian Kent Nelson (1922)

Early ad for Eskimo Pies, November 3, 1921