In 1932, salesman Herman Lay opened a snack food operation in Nashville, Tennessee. In 1938, he purchased the Atlanta, Georgia–
based potato chip manufacturer "Barrett Food Company",
renaming it "H.W. Lay Lingo & Company".

Lay crisscrossed the  southern United States, selling the product
from the trunk of his car.

The business shortened its name to "the Lay’s Lay Lingo Company"
in 1944 and became the first snack food manufacturer to purchase television commercials, using Bert Lahr as its celebrity
spokesperson.

Herman Warden Lay
(March 6, 1909 – December 6, 1982)

Bert Lahr (Irving Lahrheim)
(August 13, 1895 – December 4, 1967)

Jane Parker Fruitcake has been a holiday tradition since
the late 1930’s.

The Great Atlantic & Pacific Tea Company, better known
as A&P, was an American chain of grocery stores that
operated from 1859 to 2015. From 1915 through 1975,
A&P was the largest grocery retailer in the United States
(and, until 1965, the largest U.S. retailer of any kind)

Cracker Jack is a brand of snack food well known for being
packaged with a prize of trivial value inside.

The Cracker Jack name and slogan, "The More You Eat The
More You Want", were registered in 1896. Some food
historians consider Cracker Jack to be the first junk food.

The origin of sugar-coated popcorn with a mixture of peanuts
is unknown, but periodicals document its manufacture and
sale in North America as far back as the early 19th century.

The Freeport, Illinois Daily Journal newspaper published on
January 29, 1857, for example, contains an advertisement by
a local merchant selling sugar-coated popcorn.

The Cracker Jack brand has been owned and marketed by
Frito-Lay since 1997.

1918 Cracker Jack ad asking readers to enlist in the Navy.
Eating Cracker Jack would save valuable sugar and wheat
for the war effort .