The long-running anthropology series Lux Radio Theatre, was broadcast
on the NBC Blue Network (1934-35); NBC (1935-54) and CBS (1954-55). At
first the series adapted Broadway plays during its first two seasons before
it began adapting films. These hour-long radio programs were performed
live before studio audiences. It became the most popular dramatic series 
on radio, broadcast for more than 20 years and continued on television as
the Lux Video Theatre through most of the 1950s.

The original host was the show’s fictional producer, Douglass
Garrick (portrayed by John J. Anthony shown above). Cecil B.
DeMille (below) took over as the host on June 1, 1936, until
January 22, 1945.

           
Cecil B. DeMille

    
                                                                                                 Don Ameche

Betty and Bob was the first widely popular daytime serial soap opera that began on
the NBC Blue network. It was created by the  producer-couple Anne and Frank
Hummert. and ran until 1940. The series originally starred Elizabeth Reller as
Betty and Don Ameche as Bob Drake. The cast underwent a number of changes
during its 8-year run. There were eight different Bob’s and five different Betty’s. It
was sponsored by General Mills. The theme song was “Salute d’Amour".