From left: Guests Jerry Lewis and Dean Martin on Toast of the Town

In 1948, the CBS television network was planning a weekly variety series
and  Newspaper columnist Ed Sullivan was chosen as host. The series
premiered on June 20, 1948 as the Toast of the Town. The show featured
Dean Martin and Jerry Lewis performing along with singer Monica Lewis
and Broadway composers Richard Rodgers and Oscar Hammerstein II. On
September 18, 1955, the series was given its new title The Ed Sullivan Show.

Ed Sullivan surrounded by the lovely June Taylor Dancers

I’ve Got a Secret is a panel game show produced by Mark Goodson and
Bill Todman for CBS television. Created by comedy writers Allan Sherman
and Howard Merrill, it was a derivative of Goodson-Todman’s own panel
show What’s My Line?.

The original version of I’ve Got a Secret, hosted by radio and television
personality Garry Moore, premiered on June 19, 1952 and ran until April
3, 1967.

 
From left, actors Santos Ortega, Hugh Marlowe, and Marian Shockley

With Hugh Marlowe in the title role, The Adventures of Ellery Queen debuted
on CBS radio June 18, 1939, running until September 22, 1940. In 1942, the
series moved to NBC, airing until 1944. From 1945 to 1947, it was heard once 
again on CBS, returning to NBC in 1947 and then to ABC for the remainder of 
1947 with the final program ending in 1948.

Barry Manilo (Barry Alan Pincus)

Singer-songwriter and producer Manilo recorded "I Write the Songs" and
"Mandy" and is also known for his charity shows.

Before fame, Barry Manilo went to the Julliard School and worked at CBS
simultaneously. During this time, he began to work as a commercial jingle
writer producing jingles like that of the State Farm Insurance company…
"Like a good neighbor, State Farm is there…", and Band-Aid …”I am 
stuck on Band-Aid, ’cause Band-Aid’s stuck on me!", for which he 
adopted a childlike voice. His singing-only credits include Kentucky 
Fried Chicken, Pepsi, Dr Pepper and the famed McDonald’s…”You 
Deserve a Break Today" campaign.

1957