A 20 year old Harland Sanders

                          "Colonel" Harland David Sanders 
                   (September 9, 1890 – December 16, 1980) 

1966

1930

This 1950’s cereal premium was powered by ordinary baking soda

 
Bob Richards

Dr. Bob Richards was a two time Olympic gold medalist for pole vaulting in 
1952 and again in 1956, the first athlete to appear on “Wheaties, Breakfast
of Champions” cereal boxes, and was a sportscaster for NBC Television. He
was Ordained in 1946 as a minister in the Church of the Brethren, and elected
to the United States National Track and Field Hall of Fame in 1975 and the U.S.
Olympic Hall of Fame in 1983.

Bob Richards as the first Wheaties spokesman

Bob Richards’ 1969 appearance on a Wheaties box, and the Olympian
today. He turned 86 on Feb. 20th.