The pasta SpaghettiO’s was created by Heinz Ficher and Donald Goerke
(below) after a year-long internal study of the appropriate shape for a kid-
friendly spaghetti. Rejected shapes included cowboys, spacemen, stars,
and sports shapes. The new product was introduced by the Campbell Soup
Company under the Franco-American brand.

 
Business executive and food developer Donald Goerke, inventor of SpaghettiO’s.

Cheerios brand breakfast cereal is made by General mills and was first introduced
on May 1, 1941 under the original name CherriOats. Initial shipments of the cereal
to 6 test markets began on May 2, 1941 . The name was changed to Cheerios in
1946 because of a trade name dispute with Quaker Oats.