The Brownie, made by Eastman Kodak, popularized low-cost photography and
was a very basic cardboard box camera with a simple meniscus lens that took
2¼-inch square pictures on 117 roll film. With its simple controls and initial price
of $1, it was intended to be a camera that anyone could afford and use, hence
the slogan, "You push the button, we do the rest." The camera was named after
the popular cartoons created by Palmer Cox.