Jack Benny was eager to break into the new medium of radio. In 1932, after a four 
week nightclub run, he was invited onto a radio program hosted by his friend Ed
Sullivan, uttering his first radio spiel "This is Jack Benny talking. There will be a
slight pause while you say, ‘Who cares?’’ With Canada Dry Ginger Ale as a
sponsor, Jack soon had his own radio show, The Canada Dry Program, which
began May 2, 1932 on the NBC Blue Network.

Popular Late night TV host David Letterman (above) attend Ball State University,
in Muncie, Indiana where he began his broadcasting career as an announcer and newscaster at the college’s student-run radio station…WBST, a 10-watt campus
station which now is part of Indiana public radio. He was reportedly fired for treating classical music with “irreverence”. He graduated from what was then the college’s  Department of Radio and Television, in 1969. 

David Letterman on the Late show set

Portland radio journalist Heidi Tauber died Wednesday
evening after a head-on crash with a semi-truck on the Hwy
30 exit from I-405. Heidi, who most recently worked for Oregon
Public Broadcasting, was 52. The driver of the semi was not hurt.

The quiz show Truth or Consequences, was originally hosted on NBC radio by Ralph 
Edwards (above) from 1940 to 1957. It was an instant hit with listeners. The shows
contestants had to answer a trivia question correctly (usually an off-the-wall question
that no one would be able to answer correctly, or a bad joke) and had about two 
seconds to do so before "Beulah the Buzzer" was sounded. If the contestant could  
not complete the "Truth" portion, there would be "Consequences," usually a zany
and embarrassing stunt. Edwards created the show which was based on a game 
he played on his family’s farm as a boy. The program would become a landmark 
in broadcast history as radio’s No. 1 audience participation show.

Ralph Edwards (holding microphone ) introducing contestants

Contestants singing  a “Consequence” stunt