On August 26, 1939, the first televised Major League baseball
game was broadcast on station W2XBS, the station that was
to become WNBC-TV. Announcer Red Barber (below) called
the game between the Cincinnati Reds and the Brooklyn
Dodgers at Ebbits Field in Brooklyn, New York.

In 1939, the World’s Fair—which was being held in New York,
became the catalyst for the historic broadcast. The television
was one of the fair’s prize exhibits, and organizers believed
that the Dodgers-Reds doubleheader on August 26 was the
perfect event to showcase America’s grasp on the new
technology.

On August 16, 1954, a new magazine dedicated to covering sports appeared on American newsstands. Announcing itself with a
striking cover photo of Milwaukee Braves third baseman Eddie
Mathews, his swinging bat a blur against the dramatic backdrop
of a crowded Milwaukee County Stadium, Sports Illustrated is
considered a joke by some at its publisher and will not make
money for most of its first decade. Eventually, however, it will
become the undisputed leader in American sports media, the
sporting magazine of record and one of  the most recognizable
media brands in the world.

CARLATA BRADLEY

TIM MAGUIRE

Muhammad Ali (left) defeated Sonny Liston. 

The First AFL-NFL World Championship Game in professional 
football, known retroactively as Super Bowl I and referred to as
the Super Bowl, was played on January 15, 1967 at the Los
Angeles Memorial Coliseum in Los Angeles, California. The
National Football League (NFL) champion Green Bay Packers
defeated the American Football League (AFL) champion Kansas
City Chiefs by the score of 35–10.

   

Green Bay Packers Hall of Fame quarterback Bart Starr (15) drops
back to pass during Super Bowl I.

Kansas City Chiefs Hall of Fame quarterback Len Dawson (16) fires
a pass during Super Bowl I.