On September 14, 1964, the Kellogg’s Company began selling
the Pop-Tart. The innovative portable-breakfast-treat-turned-
anytime-snack would go on to sell billions annually and help
redefine the breakfast food market. 

It all started when one of Kellogg’s biggest competitors, Post
Consumer Brands, trumpeted to the press that it had created
an innovative new breakfast item: a shelf-stable, fruit-filled,
handheld toaster pastry called “Country Squares.” It sounded
like the ultimate grab-and-go convenience food. Anticipation
ran high. Problem was, their pastry wasn’t quite ready for
market.

While Post dragged its feet on the actual product release,
Kellogg’s, having heard the announcement—rushed to
push out its own version.

William Post (June 27, 1927 – February 10, 2024)

The former Keebler employee created Kellogg’s
own breakfast pastry in just four months.

(FOX NEWS) – Milton Snavely Hershey, a German-speaking
Mennonite farmer who turned his passion for confections
into a symbol of American affluence and goodwill, was
born in Derry Township, Penn., on this day in history,
Sept. 13, 1857. 

"Milton Hershey was the rarest of men — both a dreamer
and a builder," notes his biography at the Candy Hall of
Fame, into which the chocolatier was inducted in 1972.

He founded both the Hershey Chocolate Co. in 1894 and
the Milton Hershey School in 1909.
 

After decades of bloody animosity, representatives of Israel
and Palestine met on the South Lawn of the White House
and sign a framework for peace.

The “Declaration of Principles” was the first agreement
between the Israelis and Palestinians towards ending
their conflict and sharing the holy land between the
River Jordan and the Mediterranean Sea that they both
claim as their homeland.

Israeli prime minister Yitzhak Rabin (left), American president Bill Clinton (middle), and Palestinian political leader Yasser Arafat (right).