The quiz show Truth or Consequences, was originally hosted on NBC radio by Ralph 
Edwards (above) from 1940 to 1957. It was an instant hit with listeners. The shows
contestants had to answer a trivia question correctly (usually an off-the-wall question
that no one would be able to answer correctly, or a bad joke) and had about two 
seconds to do so before "Beulah the Buzzer" was sounded. If the contestant could  
not complete the "Truth" portion, there would be "Consequences," usually a zany
and embarrassing stunt. Edwards created the show which was based on a game 
he played on his family’s farm as a boy. The program would become a landmark 
in broadcast history as radio’s No. 1 audience participation show.

Ralph Edwards (holding microphone ) introducing contestants

Contestants singing  a “Consequence” stunt

Ursula Andress is a Swiss born actress who was a sex symbol of the 1960s. She is 
known for her role as the first Bond girl Honey Ryder in Dr. No (1962), for which she
won a Golden Globe. In 1995 Andress was chosen by Empire Magazine as one of
the "100 Sexiest Stars in film history."

Ursula in Dr. No

Ed Herlihy (August 14, 1909 – January 30, 1999) was a newsreel 
narrator for Universal-International. His voice was heard in many
films on every subject, making him one of the best-known voices  
in broadcast history. He also was a long-time radio and television
announcer for NBC,  and was briefly interim announcer on The
Tonight Show in 1962. Ed was also the voice of Kraft Foods radio  
and TV commercials from the 1940s through the early 1980s.

Narrator…Ed Herlihy

Mario Gabriele Andretti is a retired world champion race car driver, one of
the most successful in the history of the sport. He is one of only two drivers
to win races in Formula One, Indy Car, World Sports car Championship and
NASCAR (the other being Dan Gurney). He also won races in midget cars,
sprint cars, and drag racing. Andretti had 109 career wins on major circuits
and was the only person to be named U.S. Driver of the Year in three decades
(1967, 1978, and 1984). He was inducted into the International Motorsports   
Hall of Fame in 2001, the National Sprint Car Hall of Fame in 1996, in 2001 the 
International Motorsports Hall of Fame, the U.S.National Sprint Car Hall of Fame  
in 1996, the Motorsports Hall of Fame of America in 1990, and the Hoosier Auto   
Racing Hall of Fame in 1970. 

John Ernst Steinbeck, Jr. wrote the Pulitzer-winning novel The Grapes of Wrath 
(1939) and East of Eden (1952) and Of mice and Men  (1937). He wrote a total 
of twenty-seven books, including sixteen novels, six non-fiction books and five 
collections of short stories. In 1962, John Steinbeck received the Nobel Prize
for Literature. His later work reflected his wide range of interests, including
marine biology, politics, religion, history, and mythology. Steinbeck was 66
when he died in December of 1968.

1984 John Steinbeck gold commemorative coin