Standing from right: Will Rogers, Art Gillham, Wendell Hall, Eveready Quartet The orchestra is the Waldorf-Astoria Dance Orchestra. Violinist Ben Posner
is standing behind the microphone.
The Eveready Hour was the first sponsored network variety program in the history
history of broadcasting. It debuted on WEAF Radio in New York. It was paid for by
the National Carbon Company, which at the time owned Eveready Battery.The long-running host of the show was Wendell Hall, a banjo-playing singer who wrote the
popular “Ain’t Gonna Rain No Mo””. Hall, who was called “The Red Headed Music
Maker”, was married on the show in 1924 (pictured below).