The pasta SpaghettiO’s was created by Heinz Ficher and Donald Goerke
(below) after a year-long internal study of the appropriate shape for a kid-
friendly spaghetti. Rejected shapes included cowboys, spacemen, stars,
and sports shapes. The new product was introduced by the Campbell Soup
Company under the Franco-American brand.
Business executive and food developer Donald Goerke, inventor of SpaghettiO’s.
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