Heart’s Desire was a giveaway contest program on the Mutual
Broadcasting System, hosted by Ben Alexander. The show aired
for 30-minutes, five days a week. It was initially a self-supporting
program of MBS, later Phillip Morris & Company Limited began to
sponsor half of the show. It was on the air for approximately two
years.
Nicholas Benton (Ben) Alexander
(June 27, 1911 – July 6, 1969)