On October 16, 1958, Chevrolet began to sell a car-truck hybrid that
it called the El Camino. Inspired by the Ford Ranchero, which had
already been on the market for two years, the El Camino was a combination sedan-pickup truck built on the Impala body, with the
same “cat’s eye” taillights and dramatic rear fins. It was, ads trilled,
“the most beautiful thing that ever shouldered a load!” “It rides and handles like a convertible,” Chevy said, “yet hauls and hustles like
the workingest thing on wheels.”