Gatorade thirst quencher is a brand of sports drink currently manufactured
by PepsiCo that is distributed in over 80 countries. It was first developed
in 1965 by researchers at the University of Florida, to replenish the
combination of water, carbohydrates, and electrolytes the school’s
athletes lost while sweating during rigorous competitions. The name 
was derived from nickname of the university’s athletic teams, the
“Gators”, The drink was originally produced and marketed by Stokely-
Van Camp.

University of Florida football player testing a sample of Gatorade in
1965 with one of the products inventors, James R. Cade.

Another use for Gatorade

1971

Atlas at 79

Charles Atlas, was born Angelo Siciliano in Italy on October 30,
1892. He was the developer of a bodybuilding exercise program
that was best known for a landmark advertising campaign featuring
his name and likeness. The advertisements have been described
as one of the longest-lasting and most memorable ad campaigns
of all time. Atlas died December 24, 1972 at age 80. 

Eugene Curran "Gene" Kelly  was a dancer, actor, singer, film director and
producer, and choreographer. Kelly was known for his energetic and athletic
dancing style performances in the musical films  Singin’ In the Rain (1952)
and An American in Paris (1951). Kelly was the recipient of an Academy
Honorary Award in 1952 for his career achievements. He later received
lifetime achievement awards in the Kennedy Center Honors in 1985
(above), from the Screen Actors Guild and American Film Institute. In
1999 the AFI also numbered Gene Kelly 15th in their Greatest Male
Stars of All Time list.