(WRGB-Albany) The Cracker Jack prize is going digital after almost 125 years.

In a release, the Frito-Lay company says it’s changing the prize at the bottom 
with a digital code that is redeemable for one of four baseball themed mobile
apps.

The four available baseball-themed experiences are Dot Dash, Dance Cam, 
Get Carded, and Baseball Star where users can interact with their iOS or 
Android device, according to the company.

"The Cracker Jack Prize Inside has been as much a part of the nostalgia
and love for the brand as the unforgettable combination of caramel-coated
popcorn and peanuts," said Haston Lewis, senior director of marketing,
Frito-Lay. "The new Prize Inside allows families to enjoy their favorite
baseball moments through a new one-of-a-kind mobile experience,
leveraging digital technology to bring the iconic Prize Inside to life."

The iconic sailor is also getting a modern revamp, set to make its debut
soon.

Don’t worry! Bingo, the sidekick pup, is still on the package.

Kellogg’s was founded as the Battle Creek Toasted Corn Flake Company on
February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his
brother John Harvey Kellogg at the Battle Creek Sanitarium following practices
based on the Seventh-day Adventist Church. The company produced and
marketed the hugely successful Kellogg’s Toasted Corn Flakes and was
renamed the Kellogg Company in 1922.

Will Keith Kellogg
(April 7, 1860 – October 6, 1951)

First Kellogg’s package.

1942

The Morton Salt company began in Chicago, Illinois, in 1848 as a small sales
agency, E. I. Wheeler, started by the Onondaga salt companies. It was later
named after the company’s new owner, Joy Morton (below). 

Joy Morton
(September 27, 1855 – May 9, 1934)

Ann Turner Cook (above) may well be one of the most recognizable
persons as a child of all time. 

Turner, now 88, was just a four months old in 1928 when a sketch of
her was selected in a contest to represent Gerber baby food.

For nearly 50 years, Cook’s identity as the Gerber baby was kept top
secret because the baby food company wanted everyone to be able
to identify with the baby as their child. After retiring from teaching,
Cook became a mystery novelist.