(AP) – Hostess is betting on a sweet comeback for Twinkies when they return to
shelves starting on July 15.
The company that went bankrupt in early 2012 after an acrimonious fight with its
unionized workers is back up and running under new owners, Metropoulos & Co.
and Apollo Global Management. The team bought Twinkies and other Hostess
cakes products for $410 million.
The company says the cakes will taste the same but that the boxes will now bear
the tag line "The Sweetest Comeback In The History Of Ever."
Twinkies were invented in the town of River Forest, Illinois on April 6, 1930 by
James Alexander Dewar, a baker for the Continental Baking Company.