CAMILLE BOHANNON

CAMILLE
BOHANNON

(Fox News) – The pancake brand’s parent company, PepsiCo, Inc., announced it is rebranding Aunt Jemima to Pearl Milling Company.

In a press release issued Tuesday, the food and beverage giant
revealed the line of pancake mix and syrup will maintain its
signature red color alongside the new brand name and logo,
but it will have no reference to the Aunt Jemima brand. The
brand will be retired “to make progress toward racial equality.”

Pearl Milling Company will begin appearing on products and
promotional materials in June 2021.

The Aunt Jemima pancake mix was advertised in 1889 as the
first ready-mix. By 1915 it had become one of the most recognized
brands in US history, and changed US trademark law.

Nancy Green portrayed Aunt Jemima at the 1893 World’s Columbian Exposition in Chicago, one of the first Black corporate models in
the United States. Subsequent advertising agencies hired dozens
of actors to perform the role as the first organized sales promotion campaign.

1909