From left: Singer Bing Crosby and comedian Bob Hope were 
among many top show business guest entertainers.

The Kraft Program was a musical-variety program on NBC radio featuring
orchestra leader Paul Whiteman that promoted Kraft food products. During
its first year the show went through a series of name changes, including
Kraft Musical Revue, until it finally settled on Kraft Music Hall in 1934.

Whiteman remained the host until December 6, 1935. Ford Bond was the 
shows announcer. Kraft Music Hall made the move to television in 1958.