Kool-Aid was invented by Edwin Perkins in Hastings, Nebraska
in his mother’s kitchen. Its predecessor was a liquid concentrate
called Fruit Smack.

To reduce shipping costs, in 1927, Perkins discovered a way to
remove the liquid from Fruit Smack, leaving only a powder; this
powder was named Kool-Aid. Perkins moved his production to
Chicago in 1931 and Kool-Aid was sold to General Foods in 1953.

Hastings still celebrates a yearly summer festival called Kool-Aid
Days on the second weekend in August in honor of their city’s
claim to fame. Kool-Aid is known as Nebraska‘s official soft drink.
(From Wikipedia, the free encyclopedia)

1938

THE SATURDAY EVENING POST

Skin Bracer aftershave was launched by Mennen in 1931, and manufactured by Colgate-Palmolive following its purchase of
Mennen in 1992. Two additional variants of Skin Bracer,
Cooling Blue and Cool Spice were once sold but are now
discontinued.