Brace Beemer, center, with The Lone Ranger cast in the
WXYZ studios.

With the stirring notes of the William Tell Overture and a shout
of “Hi-yo, Silver! Away!” "The Lone Ranger" debuts on Detroit’s
WXYZ radio station on January 31, 1933.

The creation of station-owner George Trendle and writer Fran
Striker, the “masked rider of the plains” became one of the most
popular and enduring western heroes of the 20th century.

Joined by his trusty steed, Silver, and Native American scout,
Tonto, the Lone Ranger battled western outlaws and rebel
Native Americans.

Fred Foy’s ‘Lone Ranger’ lead-in became the best-known introduction in radio history. He died of natural causes
in 2010 at age 89.

1967

1948 EVERSHARP PEN AD.

Eversharp is an American brand of writing implements founded
by Charles Rood Keeran (below) in 1913 and marketed by Keeran 
& Co., based in Chicago.  

The company continued until 1957 when it was acquired by
Parker Pen, which continued to use the Eversharp brand for
a time.

Charles Rood Keeran (1883 – 1948)

The 1948 film with Humphrey Bogart shown in the above ad.

1963

Wilson & Co. evolved over the years to adapt to a changing
market and changing leadership. The business began in
1916 when founder Thomas Edward Wilson took control of
the Chicago meat packinghouse, Sulzberger & Sons Co.,
and rebranded it as Wilson & Co.

By 1917, the company ranked as one of the 50 largest industrial corporations in the United States, and continued to employ
thousands of workers at its plant in Chicago until the 1950s.

Wilson & Co. held several subsidiaries that utilized animal by-
products for the manufacture of sporting goods.

Thomas Edward Wilson (1868 – 1958)