Let’s journey back to the fizzy world of 1970s soda culture
and reminisce about Tab, the forgotten gem of soda pop
aficionados. Introduced by The Coca-Cola Company in
1963, Tab became a staple of the ’70s beverage scene,
offering a low-calorie alternative to traditional sodas.
Marketed primarily towards women as a diet soda, Tab
gained a devoted following thanks to its distinctively pink
packaging and catchy advertising campaigns.
Despite its initial popularity, Tab eventually fizzled out in
the late ’70s and early ’80s as other diet sodas like Diet
Coke took center stage. However, for those who remember
the tangy taste and iconic pink cans of Tab, it remains a
fond memory of a bygone era in soda history.
Pictures In History