To honor the iconic candy brand’s 90th anniversary, the brains behind
Snickers decided, hey, what better way to celebrate that than with a
4,700-pound candy bar? Someone in the room then likely said, “There
is no better way!” and thus the “largest Snickers bar ever created” was
born.
The bar reportedly took more than 600 people to construct and used
caramel, peanuts, nougat and 3,500 pounds of chocolate to create the
“equivalent to more than 41,000 single-size Snickers bars.”
Construction of the large bar (above) that will be a tease to
the Snickers commercial that will be played during the
Super Bowl on Feb. 2.
Franklin Clarence Mars
(September 24, 1882 – April 8, 1934)
Frank Mars, founder of Mars, Inc.
(originally called Mar-O-Bar Co.),
invented the Snickers bar in 1930,
named after the favorite horse of
the Mars family.
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