Chrysler Corporation was founded by Walter Percy Chrysler (above) after
re-organizing the  Maxwell Motor Company.  Chrysler arrived at the ailing
motor company in the early 1920s. He was hired to overhaul the company’s
troubled operations (after a similar rescue job at the Willys car company). In
late 1923 production of the Chalmers automobile was ended. In January 1924,
Walter Chrysler launched the well-received Chrysler automobile (below). The
Chrysler was a 6-cylinder automobile, designed to provide customers with an
advanced, well-engineered car, but at a more affordable price

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